September 2026 - Dr. Shermeen Hasan

Branded Shopping Bag Charges in Pakistan: Law & Marketing

Is it legal to charge separately for a plastic shopping bag in Punjab? Branded shopping bag charges in Pakistan may look like a minor retail issue, but they raise important questions about consumer rights, packaging and marketing. As of 27 September 2026, Punjab’s regulatory order says commercial establishments cannot separately charge customers for plastic shopping

SmartPLS One-Stop Software for PLS-SEM, CFA & Data Analysis

Shermeen Hasan

If you’re conducting research in marketing, consumer behavior, management, or social sciences, you’ve probably heard of SmartPLS. But what makes it the go-to tool for structural equation modeling (SEM)? And why do thousands of researchers—from master’s students to seasoned academics—rely on it for everything from CFA to bootstrapping? This post cuts through the noise. You’ll

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