Dr. Shermeen Hasan
Assistant Professor of Marketing | Marketing Researcher
Dr. Shermeen Hasan is an Assistant Professor of Marketing and Marketing Researcher specializing in marketing education, consumer behaviour, influencer marketing, and quantitative research. Her academic work combines teaching, research, and evidence-based approaches to understanding contemporary marketing and consumer behaviour.
About Dr. shermeen hasan
Research. Teach. Inspire
Dr. Shermeen Hasan is a Marketing Assistant Professor, Marketing Researcher, and PhD in Marketing, with expertise in marketing education, consumer behaviour, influencer marketing, and research methodology.
She is committed to delivering evidence-based teaching, conducting impactful academic research, and preparing students for the evolving business environment.
Through innovative teaching practices and continuous professional development, she bridges academic theory with practical marketing applications to support student success and research excellence.
Explore my academic profile
Academics. Research. Blog
Explore Dr. Shermeen Hasanโs academic achievements, marketing research, and professional writing. Her academic profile brings together higher education, scholarly research, quantitative methods, academic peer review, and continuing professional development.
Academic Achievements
Dr. Shermeen Hasanโs academic journey includes a PhD in Management Sciences with a specialization in Marketing, international research publications, academic manuscript review experience, and continuing professional development. Her broader academic development also includes Artificial Intelligence, Generative AI, AI-assisted research, and digital knowledge practices relevant to contemporary higher education.
Research
Explore Dr. Shermeen Hasanโs marketing research in areas including Influencer Marketing, Consumer Behaviour, brand authenticity, social media marketing, and value co-creation. Her research also draws on quantitative research methodology, including PLS-SEM, SmartPLS, Structural Equation Modeling, and higher-order constructs.
Blog
Read Dr. Shermeen Hasanโs academic and professional writing on marketing, marketing research, higher education, emerging technologies, Artificial Intelligence, and contemporary digital developments. The blog provides a space for exploring ideas, sharing perspectives, and connecting academic knowledge with the changing professional landscape
