Dr. Shermeen Hasan
Marketing Lecturer | Marketing Researcher
About Dr. Shermeen Hasan
Dr. Shermeen Hasan is a Marketing Lecturer, Marketing Researcher, and PhD in Marketing with expertise in marketing education, consumer behaviour, influencer marketing, and research methodology. She is committed to delivering evidence-based teaching, conducting impactful academic research, and preparing students for the evolving business environment. Through innovative teaching practices and continuous professional development, she bridges academic theory with practical marketing applications to support student success and research excellence.
Who is Dr. Shermeen Hasan
Dr. Shermeen Hasan is an academic specializing in Marketing, Marketing Research, Consumer Behaviour, and Influencer Marketing. She holds a PhD in Management Sciences with a specialization in Marketing and has dedicated her career to higher education, research, and academic excellence. Her work focuses on helping students develop analytical thinking, research capabilities, and practical marketing knowledge while contributing to the advancement of marketing scholarship.
What Does Dr. Shermeen Hasan Teach?
Dr. Shermeen Hasan teaches undergraduate and postgraduate courses in Marketing, Marketing Research, Consumer Behaviour, Research Methodology, and related business subjects. Her teaching philosophy emphasizes critical thinking, evidence-based learning, and real-world application of marketing concepts. She encourages students to develop research, analytical, and problem-solving skills that prepare them for successful academic and professional careers.
What Are Dr. Shermeen Hasan's Research Interests?
Dr. Shermeen Hasan’s research focuses on Influencer Marketing, Consumer Behaviour, Marketing Research, Research Methodology, and Artificial Intelligence in Higher Education. Her doctoral research examined the impact of social media influencer authenticity on consumer outcomes, reflecting her interest in understanding how digital technologies influence marketing practice. She continues to explore emerging trends that connect academic research with practical business applications and innovative teaching methods.
Why Choose Dr. Shermeen Hasan as a Marketing Lecturer and Researcher?
Dr. Shermeen Hasan combines academic qualifications, university teaching experience, and research expertise to deliver a student-centred learning experience. Her goal is to help students understand marketing concepts, conduct high-quality academic research, and develop professional skills that are relevant to today’s business environment. She is committed to lifelong learning, educational innovation, and contributing to universities through quality teaching, meaningful research, and academic collaboration.